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Monday, 26 March 2012
DDB
When we arrived to London on Wednesday, it was a bit of a mad rush to get to the hostel, drop off our suitcases and then go to DDB advertising agency. We eventually got there (a little bit late) but nobody really noticed so it was fine! We met with Daniel Moorey, the art buyer and he had quite a lot of interesting bits of information which will be helpful I think after we graduate in knowing the sorts of things that people of those companies are interested in and looking for.
Firstly he told us a little bit about the company and some of their top clients, and spoke a little bit about how they work with artists – they work with artists around the globe, so contact is largely via email and on the phone. I think it’s really interesting how much technology has changed the way these things happen, for example he was saying how when they work with older illustrators, sometimes they can be a bit frustrated when they’re asked to tweak their design, as a few years ago the case would be that they would send the original artwork by post so if anything had to be changed it had to be a fairly large part or there wouldn’t be much point.
Then he spoke about how they find the artists to commission – he had a list of bookmarks for illustrators, photographers, graphic designers and typographers, either their individual website or their agents’. He said he remembers roughly artists’ styles and so when they have to commission someone he has an idea in his head straight away of who he wants, and then it’s just a matter of contacting them to see if they’re available.
Daniel was absolutely lovely and helpful, and he said that nowadays it’s much less likely for a client to refuse an illustration on their advertisement; it used to be that adverts were largely photographical but now people are a lot more flexible when it comes to illustration. He also told us about what he likes to see when people send him links to their portfolios, not to make an email that looks very busy, just a simple, large font that addresses who the person is, if they have an agent who their agent is, a link to their website and possibly a few low-res images that will give a quick indication of their style.
Firstly he told us a little bit about the company and some of their top clients, and spoke a little bit about how they work with artists – they work with artists around the globe, so contact is largely via email and on the phone. I think it’s really interesting how much technology has changed the way these things happen, for example he was saying how when they work with older illustrators, sometimes they can be a bit frustrated when they’re asked to tweak their design, as a few years ago the case would be that they would send the original artwork by post so if anything had to be changed it had to be a fairly large part or there wouldn’t be much point.
Then he spoke about how they find the artists to commission – he had a list of bookmarks for illustrators, photographers, graphic designers and typographers, either their individual website or their agents’. He said he remembers roughly artists’ styles and so when they have to commission someone he has an idea in his head straight away of who he wants, and then it’s just a matter of contacting them to see if they’re available.
Daniel was absolutely lovely and helpful, and he said that nowadays it’s much less likely for a client to refuse an illustration on their advertisement; it used to be that adverts were largely photographical but now people are a lot more flexible when it comes to illustration. He also told us about what he likes to see when people send him links to their portfolios, not to make an email that looks very busy, just a simple, large font that addresses who the person is, if they have an agent who their agent is, a link to their website and possibly a few low-res images that will give a quick indication of their style.
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